5 Invaluable Marketing Books to Help Grow Your Brand

Apr 4

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

Product Safety: What You Need to Know

Jan 2

No matter what they're purchasing, no one wants their products to be unsafe – it's a no-brainer! In the United States, there are several different product safety regulations that promotional ...

Decoration Methods, Simplified: Part II

Nov 27, 2024

In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we're ...

6 Things You're Missing out on by Not Using Promotional Products

Jul 20, 2024

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Advice for Getting the Most Out of a Business Trip

Jun 14, 2024

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

The Secrets to Attracting Ideal Customers

May 23, 2024

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting yo...

How Promo Products Can Make a Lasting Impression

May 16, 2024

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

How to Make Rush Orders Less Stressful

Apr 17, 2024

Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...

Your Guide to Promotional Shirts

Jan 29, 2024

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...

Building Relationships and Networking as a One-Person Company: Strategies for Success

Jun 20, 2023

A one-person company can present unique challenges, especially in building relationships and networking. With a team or colleagues to rely on, establishing connections and expanding your profession...

Branding 101: Let’s Talk Logos

Jun 13, 2023

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

Generation Z vs. Millennials: What’s the Difference?

Mar 11, 2023

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...

6 Benefits of Customer Loyalty Programs

Dec 21, 2022

Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...

Lanyards: Everything You Need to Know

Sep 30, 2022

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

Imprint Everything: A Guide to Printing Methods

Aug 25, 2022

Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...

3 Things Every Busy Professional Needs

Aug 3, 2022

If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...

4 Ways to Improve Communication

Jul 26, 2022

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...

Giving Back: The Importance of Corporate Social Responsibility

Jun 5, 2022

Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...

Leading the Workplace: How to Develop Your Leadership Skills

May 29, 2022

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...

16 Ways Color Affects Your Branding and Marketing

May 14, 2022

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

What Millennials Want (And How to Work With Them)

Mar 30, 2022

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

How to Juggle Work and Life Balance Like a Boss

Jan 30, 2022

Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...

6 Reasons You Need a Company Store

Dec 31, 2021

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

Your Product Decorating Questions Answered

Nov 18, 2021

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

The Best Apps For Organization

Nov 11, 2021

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar rem...

8 Graphic Design Mistakes to Avoid

Oct 13, 2021

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

Customer Experience + Branding: The Relationship Goals of Marketing

Oct 6, 2021

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...

5 Healthy Tips for Business Trips

Jul 25, 2021

So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...

How to be an Empathetic Leader and Still Get the Job Done

Jul 3, 2021

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

Using Customer Profiles to Find the Perfect Promo Products

Feb 17, 2021

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

Why You Need Promotional Products

Dec 29, 2020

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...

How to Put Together an Onboarding Kit

Nov 16, 2020

Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...

Graphic Design Terms Everyone Should Know

Aug 20, 2020

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

Your Brand Is Your Business - Market It!

May 11, 2020

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

7 Ways to Instantly Make Your Website More User-Friendly

May 4, 2020

With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...

9 Useful Apps for Sales & Marketing Professionals

Mar 14, 2020

Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...