Perfectionism and Small Businesses

  • Jul 17, 2020

I, Bridget Hallett, am a self-proclaimed perfectionist.


With that being said, Perfectionism has no place in business. Especially small business or startup businesses.


We all want to do our best work and be prepared to serve our clients as best we can. But, if our best work causes us to stay on the fence and not move forward with anything for fear of it not being perfect, we're not doing our best work. 


Many times when I'm working on my projects, I find myself saying, 

"I still need to do this."  

"I don't think it's completely ready."

"I need to tweak it a little bit more."


Perfectionism, in my case, can sometimes be a form of procrastination for fear of failure. If I had to guess, I'd say that is probably common for you as well. After all, it's hard to argue with wanting to improve your product or service. 


However, I urge you to dive deeper into what keeps you from taking action on projects that can take your business to the next level.


Are you afraid that once you put it out there, it might not sell?


Are you afraid of what people will think?


Are you afraid people might compare your product, service, or new idea to others?


If so, you're short-changing yourself by not jumping in and at least testing the waters with something good, not perfect. Because the reality is, there is no perfect time. There is no perfect product. There is no perfect service. There is no perfect business.


You don't have to get it perfect; you just have to get it OUT there. 


Once you let go and release your new product, service, or business idea, you'll find the momentum to keep it moving. Sure, you're going to have to update it and improve it along the way. But that's to be expected.


I urge us all to start retraining ourselves to take action instead of obsessing over every detail. People are waiting on your new or improved product, service, or offer you've been thinking about creating. Stop cheating them and yourself by not giving it to them. Simply get it out into the marketplace, and then worry about the details and improvements to make it better.


Imagine all the beautiful things waiting for you on the other side of your fears.


Until next time...


Happy Marketing!

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