What is Branding?

 How can I get it?

Will it benefit my business?


The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."


A brand is much more than just your name or logo. It's your company's personality, core values, and core beliefs. Your brand is your promise, so it should be the fundamental core of all your marketing and communication efforts.

Hallett Group Marketing utilizes our 25+ years of non-profit and for-profit experience in branding, marketing, and public relations to move your brand in the right direction without breaking your marketing budget.


How can Hallett Group Marketing help?

  • We establish your corporate colors, logo, and fonts.
  • We help you visualize the 'personality' of your company.
  • We fine-tune your company's core values and beliefs.
  • We establish your ideal customer.
  • We position your products or services, so your message is clear to your ideal customers.
  • We help confirm your credibility, connect emotionally, and establish loyalty with your ideal customers. 
  • We create content that you can use in all your marketing efforts.
  • We provide you with the tools, resources, and steps needed for effective branding and marketing now, as well as into the future.
  • We save you time and money while you continue growing your business.
  • We build a brand your customers come to know, like, and trust, so they continue coming back. 


Let's chat and see how our services may be beneficial in getting you on the right track to more brand recognition, more customers, and more revenue.

bridget@hallettgroup.com or 601.420.0000